There is a charming, historical town known as Tequila located in the western state of Jalisco, Mexico. It is here where the infamous spirit was created.
It is an hour from the capital city of Guadalajara and 3 hours from the beautiful port city of Puerto Vallarta. It is known for producing the famous beverage that was founded over 500 years ago. The town’s name originates from the Nahuatl words tecuilan or tequillan, which means a place of work or cutting; in the area the people were called Tecuilas.
In the past 20 years, Tequila has witnessed an increase in visitors due to a rising interest in rural and cultural tourism. In 2003, the town received the title Pueblo Mágico (Magical Town) due to its legends, history, and customs, such as crafting the traditional Mexican spirit, tequila. Jose Cuervo has responded to this influx of national and international guests by offering The Door to the World of Tequila, which includes several world-class experiences:
Jose Cuervo Express Train
The train operates between Tequila and Guadalajara. It is the only train to arrive and depart from this magical town. Enjoy observing the beautiful Jalisco landscape in this luxurious railcar as you arrive to town, where you will see rows upon rows of blue agave plants accompanied by a magnificent mountainous backdrop and the Volcán de Tequila.
La Rojeña Distillery
This is Jose Cuervo’s most important distillery, which has been in operation for over 250 years, making it the oldest in North America. Visitors are able to learn firsthand about the entire production of tequila, including the trimming of the agave plant, the roasting of the agave piñas (stems) in the masonry ovens, the distillation room, and the aging room complete with barrels of tequila.
Hotel Solar de las Ánimas
You will feel as though you have stepped back in time at this hotel with its design resembling Mexican architecture of the 17th and 18th century. It offers 93 luxurious guest rooms, delicious traditional Mexican cuisine at its restaurant La Antigua Casona (The Old Mansion), a rooftop bar to enjoy a cocktail at sunset, and event spaces such as the Salón Real (Royal Room) that holds up to 200 people.
The Hacienda Centenario Events Center
With over 75,347 square feet, this first-class event center is the ideal location to host upscale meeting and incentive events. Its largest spaces, Jardín de Leonora (Leonora’s Garden) and Jardín de Limoneros (Lemon Tree Garden), each have a capacity for 500 guests, where a cocktail or banquet can be arranged out in the open-air, underneath the stars. For meetings, the Gran Salón (the Great Room) can be separated into 3 rooms equipped with projectors, screens, internet, and other services.
